Blog Post Archives

Posts Tagged “socialmedia”

Finding Your Purpose

Posted on by Tracy in business, Challenge, communicate, Connect, entrepreneur, Facebook, focus, goals, Grow, growth, Planning, Social Media, socialmedia, Success, Twitter, Vision Board | No Comments

Where do you begin? So, you have a fantastic idea for a business.  You are over the moon about it and start telling everyone about it, announcing it on Social Media, reserving the URL, creating a Facebook Page…the whole works.  Then a week later, you have a different idea, a different direction you want to go.  So… you start chasing that dream. Maybe this happens a few times. Guess what?  You are not alone.  Many people do this over and over until they find their true purpose… what actually will excite them for the long haul. Throughout the years, I have asked people if they know their life mission.  I have received an array of answers.  When I ask specifically if they are fulfilling their mission by doing what they love career-wise, I get one of two answers:  “yes” or “no”. The “no” people tell me they work so they …

Why Aren’t You Asking Permission?

Posted on by Tracy in Alaska, Anchorage, business, Coaching, communicate, Facebook, Grow, Social Community, Social Media, Success | No Comments

So… I guess you now know one of my pet peeves?  Yup, getting automatically added to a Facebook Group. I think that people don’t realize all of the amazing business growth opportunities that come with asking people to join a Group first.  Are you in this category?  Well, good news! I am going to share some benefits of asking permission before assuming everyone wants to be in your Facebook Group! Why create a Facebook Group when you already have a Facebook Business Page?   A private group can add value to a program or special product you have. It offers exclusivity to your potential customers or clients that could become buyers of whatever offering you have.  Maybe you create a Group for a certain event and do a Facebook Live from the actual event. No matter what your Group is for, you can set it to be private or public. …

Stop Ignoring Them?

Posted on by Tracy in Alaska, business, communicate, Connect, entrepreneur, Facebook, Grow, instagram, linkedin, Social Community, Social Media, Social Media Tribe, socialmedia | No Comments

Social Media can be tricky, however once you get the basics rules down growth is endless! Over and over and over I see this mistake being made on Social Media.  The mistake that could grow a companies following and their life. I share this from personal experience, watching and working with countless businesses.  It is usually the very first mistake I discuss when coaching and consulting.   When people start taking these simple actions, they are often blown away with the power they provide. Curious? Let me explain with an example.  You enter an elevator and someone says hello, and asks you how you are.  You ignore that person.  You then go to the grocery store, and the cashier asks you a question, again, you ignore that person. Hmmmm…..how do you think the person feels?  How would or could a person function in life doing this?  They probably would not …

3 Essentials to Remember When Starting a Business

Posted on by Tracy in Advertising, Alaska, Anchorage, business, entrepreneur, foundation, growth, Success, Uncategorized | No Comments

Starting a new business can be overwhelming – so many things to learn and so much to do to assure that day-to-day operations run smoothly! There are so many details and things that have to happen just to open the doors…and then there’s the marketing piece, not to mention the money that seems to fly out of your bank account every time you turn around. It really can be overwhelming and exhausting!   There are three essentials you must remember to do once you have your business license in hand and all the legal documents completed.  These essentials are the brick and mortar of your business and can be done right away, but can also be added on to later down the road. Here you go …. Alaska Tracy’s weekly business tip from the woods (click on the photo)!  

Facebook Advertising: What It Means For You And Your Business

Posted on by Tracy in Advertising, business, Facebook | No Comments

Happy March!! How is your business growing today? Have you tried carousel, video or Instagram ads on Facebook? Each month, we use Facebook and Twitter ads to help clients build their businesses. My team has a client that offers their customers a monthly promotion. In January, an Alaska Tracy team member suggested trying carousel and Instagram ads Results: The company’s overall ad campaign ‘reach’ increased by 37% from the previous month! With only an additional $100 spent on ads, their promotion generated 25% more in sales for January!!! This is very exciting! The beautiful thing about Facebook (and Twitter) is the ad campaign analytics they provide. As always, numbers tell the true story. Power Editor, Facebook’s third party app, tends to be more strategic in selecting what audience an ad will be targeted to and in tweaking it to get the most ‘reach’ for the least dollar amount per click.  Here’s an example of numbers telling the story: just last night I was able to look at …

How I Became Successful

Posted on by Tracy in business, entrepreneur, Facebook, focus, goals, linkedin, Social Community, spiritual experience, Twitter, Uncategorized | No Comments

“Strive not to be a success, but rather to be of value.” –Albert Einstein What does success mean to you?  To me success is following my heart.  In doing so, I have been able to create a heart centered business.  When I follow my heart, I am able to be useful to others.  When I am of use to others all sorts of opportunities become available (including money).  If I continually think about what is in it for me and how can I get MORE, business and life become a struggle. About eight years ago, I sold a mobile dog grooming business that I had started in Anchorage, AK. My husband and I had hit a little bump in the road of life and I got busy looking for a new career. My background was marketing and sales. My heart and soul fought what I was doing entering a real estate career… and yet… …

Success via Twitter

Posted on by Tracy in socialmedia | No Comments

One of the benefits of Twitter in my biz (and life) is this amazing connection to people all over the globe! When I speak about humanizing businesses via Social Media / Marketing, people ask me all the time- “but really, how has Twitter put money in your pocket”? I LOVE that question! One example; I had a potential new client seek out our services, this client was rather large involving 5 businesses. I was ‘stuck’ and a bit fearful on my proposal and moving forward. One of my Twitter connections is a biz consultant on the East Coast. Because of Twitter we have built a relationship. I was able to reach out to him via the old PHONE and discuss ways to prepare the proposal. His help was invaluable, as is his continued support on Twitter that is helping to grow me my business. Twitter has increased my data base, income, …

5 Key Steps to Social Media Success

Posted on by Tracy in business | No Comments

After an hour consultation with a business owner yesterday, I am again reminded that many businesses do not have a clue about the benefits of Social Media and the impact it can have on their overall growth. Here are 5 key steps that you can do today to start growing a social media ‘tribe’ that can grow your business. 1.  Pick one social media platform ie; Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and spend 15 minutes five days a week learning how to use it. Do this for 3 weeks. 2.  Follow, like, connect with the gurus using that platform in your industry. Watch  what they are doing and do what they are doing (without copying).  Ask them questions with an open mind that you will learn from them.  Many times people feel too competitive to do this.  Realize there is enough business to go around…if you can’t do this look …

Don’t Forget to Ask

Posted on by Tracy in socialmedia | No Comments

Oh, the mystery of Social Media! How does one use social media to attract clients, customers, and buyers as a means to sustaining one’s livelihood? I was on a coaching call with an entrepreneur yesterday. As I was reviewing her Facebook business page, I noticed that she was attracting thousands of followers and generating hundreds of comments, likes and shares on each of her posts!   I usually don’t see this kind of action on a business page and was thrilled for her! I then asked the question: “How are your sales via Facebook?”  Dead silence followed. She said that she had sold only two products via Facebook in over a year. I asked her if she wanted to know the secret to getting more sales via social media and, of course, she said “Yes!” I told her that she must begin to ASK people to buy her product! If she asked and also provided her customers with directions to her product’s landing page, I knew she would see …

One Simple Way to Build Community

Posted on by Tracy in Social Media Tribe, Uncategorized | No Comments

The theme I am noticing from clients and from within my own life this week seems to be the question: “How do I grow my community?”  Oh, the answers that I have for friends and clients alike are quite simple, yet often not so easy to do and do consistently. In my experience and according to countless others who have gone before me, this one strategy works in growing a happy, joyous and prosperous lifestyle 100% of the time. Ready? Here it is…….be a GIVER, not a taker.  How will you know when it is working? Your focus will shift and others will start to enter your mind more and more.  You will eventually attract the exact community that you are wishing for. When we remove the focus from “what can I get out of this,” to “how can we give back to businesses, people, and the communities we live in,” we are able to attract others into our own worlds.  We are able …

Three Things You Need To Know To Tweet

Posted on by Tracy in Twitter | No Comments

How can Tweeting grow your business? Here are the three things that have grown my business and countless other’s. They are simple, however take patience and time, like all good things in life! > 1. Follow Back! When a person or company follows you, follow them back. Do a quick check to make sure what they are tweeting is on the ‘up and up’ and that they are not ‘spammers, then click ‘follow’. 2. Retweet information that is educational to followers and clients. Information relevant to your business and community. Make sure to give credit to the person that you are retweeting from. (example; RT @alaskatracy Three Things You Need To Know To Tweet www._______). Over time this will position you as an expert in your field. It will also grow a supportive, educational network of people in your field. 3. Join a weekly Tweet Chat. Here is a list …

Three Actionable Ways To Rock 2015

Posted on by Tracy in accountability, business | No Comments

It is the end of 2014, the end of my second year as the owner of Alaska Tracy, Social Media / Marketing Strategist.   There is so much happening in business and personal life as these next few weeks unfold.  Do you feel all the energy in the air right now? I would love to share with you what has made my business a success over this last year, as well as each business I have owned. My goal: to give you HOPE for a prosperous, joy filled 2015! 1. Create a business plan.  Keep it SIMPLE!  How many times have you heard that and sat and contemplated creating your business plan?  Wonder where to begin?  What numbers to write down?  How to attract new clients?  I have a simple method to the crazy thoughts in your head.    Take out a piece of paper and set a timer for …

Three Business Secrets Revealed by Alaska Tracy

Posted on by Tracy in business, Uncategorized | No Comments

    So you have done it! You have your business license, your new logo on your fancy business cards, your website is up and running, your social media sites are set.  Now you are finally your own boss, able to come and go as you please!  You are thrilled and unsure of what to do next to create monthly income to cover all that it took to startup. I have been exactly where you are and often times need to go back and implement the very basics — the basic tools needed to keep the funnel flowing.  These three basic tools work.  They work when scattered, floundering, successful, busy, and in between!  Continuing to take these actions will keep you moving forward.  When we are moving forward, we are growing. 1.  DataBase ~ This is such an import tool!  I learned about having a database in my very first …

Sharing a ‘Leap of Faith’

Posted on by Tracy in authentic, business, entrepreneur, Facebook, Grow, interview, LeapofFaith, lifestyle, photos, socialmedia, Success, Uncategorized | No Comments

As a business/marketing consultant, I carry a strong passion to help people walk in their true light.  My goal is to give you a book on inspiration and taking the ‘Leap of Faith’ and become and Inspirational Speaker/Teacher. For many of us, taking the ‘Leap’ means walking away from corporate America and designing a lifestyle that makes our heart and souls sing!  Two times a month, Alaska Tracy will be seeking out ‘Leap of Faith’ stories to blog about and share with our growing global Social Media Community.  Are you looking to take your ‘Leap of Faith?’ Keep an eye out on Fridays at Alaska Tracy we will be looking for the next business to be the featured ‘Leap of Faith’ blog! Here is Leslie’s story and a link to her Facebook Fan Page where you can Like her page, or contact her to book an appointment.    I’m Leslie with Leslie Meadow …

Brilliant Out of the Box Marketing

Posted on by Tracy in business | No Comments

3 Simple Effective Ways to Grow your Biz! Several months ago, a company approached me (Alaska Tracy) via Twitter. They emailed me asking me to be a brand ambassador for one of their clients.  It really was a simple program, but would still learn a lot, and get very cool techy gadgets. I did not believe there was no catch to this. After all, I have had decades of experience in the sales industry, and know all the sales lines in the book. After two months of “courting” me, I agreed to talk to them — them being  Online Mom Media.  Their branding policy is BRILLIANT, simple, effective and out of the box! I was asked to attend the Verizon Influencer’s Summit in San Francisco and was able to meet others in the Ambassador program, learn a ton about the Verizon company, and get cool gadgets. After this experience, I wondered why more …

The POWERFUL Gift of SAYING NO

Posted on by Tracy in Coaching, communicate, dogs, Facebook, Facebook Tools, growth, Social Community, socialmedia, Success | No Comments

Are you building a business and have not a clue how to meet people and get leads? Maybe you say yes to groups that meet once a week or once a month. Maybe this works for you and you love the socialization. Maybe you, like me, have a hard time connecting, you feel drained after these events, you do not feel that you want to refer some of these folks. However, you feel obligated. You ALWAYS feel obligated… so you keep saying YES. You say yes and your stomach churns. Voices run around in your head saying, “Why did I commit to this?” “Why do I go to this every week and feel this way?” “How else would I make connections?” “I must force myself to do these events and continue to hope for referrals.” I have news for you! It is ok to pause before saying yes. My rule …

What You See is What You Get

Posted on by Tracy in blogging, Facebook, google+, importance, instagram, linkedin, photos, Social Community, socialmedia, tagging, Twitter, Video | No Comments

Everyone is confident in their first amendment right: freedom of speech, religion and press, but just because you’re allowed to say and publish something, doesn’t mean it’s always the best idea to do so. With the Internet excessively progressing over time, more opportunities for self-portrayal become available for anyone and everyone to view. And it’s these new social networking sites, such as Facebook, Twitter, Instagram and blogging sites, that have the power to exploit people in ways that can haunt them forever. There are those pictures of the beer pong table from college, or that crazy spring break trip with a group of friends that was too much fun to not share with everyone on your Facebook friends’ list, but what about a potential future boss scrolling through those? Some of us are victims of excessive tagging. If you’re a Facebook fiend, you know what I mean… you go to …

Simple LinkedIn Tools to Increase your Business

Posted on by Tracy in business, Grow, growth, linkedin, Social Community, Social Media Tribe, Success, Uncategorized | No Comments

These three simple tools can generate more business for you today!  Implementing these tools will take you 30 minutes to one hour (depending on your photo and resume). By generating more leads, you will create more clients/customers and the end result, more income! Social Media is all about ‘Humanizing,’ connecting and building relationships with other humans to create long lasting contacts and referrals.  These tools are a simple ways to start ‘Humanizing’ today via LinkedIn today. For more tips and tools on growing your Social Media Community schedule a free consultation with Alaska Tracy today!

Get Empowered w/ the Social Media Mastermind Group!!!

Posted on by Tracy in Coaching, Grow, Mastermind, Social Community, Uncategorized | 2 Comments

Elite Social Media Group Mastermind (ESMM)  Welcome to the ESMM GROUP!!  This Group provides you a personalized and customized group setting.  It is a safe and FUN environment for you to share and learn social media tools and tips that will help you GROW your Social Community, your Business, your LIFE!  Over the next 3 months, you will be involved in a facilitated group of individuals all working towards the same goal.  Guided by the experience of Alaska Tracy, each person in the group will leave with new insights and strategies for social media!   See the full curriculum below.  Many sessions will be recorded so you can review at your convenience.  Once you sign up, dates of the conference calls and webinars will be emailed to you.  ANCHORAGE RESIDENTS:  Additional $35 per month gives you access to an exclusive once-per-month meet up with Alaska Tracy (in-person group setting) for one …

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