Blog Post Archives

Posts Tagged “marketing”

Why Aren’t You Asking Permission?

Posted on by Tracy in Alaska, Anchorage, business, Coaching, communicate, Facebook, Grow, Social Community, Social Media, Success | No Comments

So… I guess you now know one of my pet peeves?  Yup, getting automatically added to a Facebook Group. I think that people don’t realize all of the amazing business growth opportunities that come with asking people to join a Group first.  Are you in this category?  Well, good news! I am going to share some benefits of asking permission before assuming everyone wants to be in your Facebook Group! Why create a Facebook Group when you already have a Facebook Business Page?   A private group can add value to a program or special product you have. It offers exclusivity to your potential customers or clients that could become buyers of whatever offering you have.  Maybe you create a Group for a certain event and do a Facebook Live from the actual event. No matter what your Group is for, you can set it to be private or public. …

Are You Leaving Them Clueless?

Posted on by Tracy in Alaska, Anchorage, business, Facebook, growth, Social Community, Social Media, Success | No Comments

When I get hired to coach or consult a person or a business, the first thing I do is go to any place where they could give me information about what they do.  Any place that they can promote the business or company, ie; Twitter, LinkedIn, blog/website… any and ALL Social Media profiles. The goal is for someone to be able to quickly identify what you do, what products you sell, and how they may get a hold of you if they need your product or your service.  Quick is KEY. We live in a very LOUD digital world where things move at lightening speed. People don’t like to have to search for something.  You can be intriguing, just don’t be secretive and leave people questioning what you do or who you are. So….don’t lead them on a rabbit trail.  If you do, they may not go down that trail, but …

Stop Ignoring Them?

Posted on by Tracy in Alaska, business, communicate, Connect, entrepreneur, Facebook, Grow, instagram, linkedin, Social Community, Social Media, Social Media Tribe, socialmedia | No Comments

Social Media can be tricky, however once you get the basics rules down growth is endless! Over and over and over I see this mistake being made on Social Media.  The mistake that could grow a companies following and their life. I share this from personal experience, watching and working with countless businesses.  It is usually the very first mistake I discuss when coaching and consulting.   When people start taking these simple actions, they are often blown away with the power they provide. Curious? Let me explain with an example.  You enter an elevator and someone says hello, and asks you how you are.  You ignore that person.  You then go to the grocery store, and the cashier asks you a question, again, you ignore that person. Hmmmm…..how do you think the person feels?  How would or could a person function in life doing this?  They probably would not …

3 Essentials to Remember When Starting a Business

Posted on by Tracy in Advertising, Alaska, Anchorage, business, entrepreneur, foundation, growth, Success, Uncategorized | No Comments

Starting a new business can be overwhelming – so many things to learn and so much to do to assure that day-to-day operations run smoothly! There are so many details and things that have to happen just to open the doors…and then there’s the marketing piece, not to mention the money that seems to fly out of your bank account every time you turn around. It really can be overwhelming and exhausting!   There are three essentials you must remember to do once you have your business license in hand and all the legal documents completed.  These essentials are the brick and mortar of your business and can be done right away, but can also be added on to later down the road. Here you go …. Alaska Tracy’s weekly business tip from the woods (click on the photo)!  

Facebook Advertising: What It Means For You And Your Business

Posted on by Tracy in Advertising, business, Facebook | No Comments

Happy March!! How is your business growing today? Have you tried carousel, video or Instagram ads on Facebook? Each month, we use Facebook and Twitter ads to help clients build their businesses. My team has a client that offers their customers a monthly promotion. In January, an Alaska Tracy team member suggested trying carousel and Instagram ads Results: The company’s overall ad campaign ‘reach’ increased by 37% from the previous month! With only an additional $100 spent on ads, their promotion generated 25% more in sales for January!!! This is very exciting! The beautiful thing about Facebook (and Twitter) is the ad campaign analytics they provide. As always, numbers tell the true story. Power Editor, Facebook’s third party app, tends to be more strategic in selecting what audience an ad will be targeted to and in tweaking it to get the most ‘reach’ for the least dollar amount per click.  Here’s an example of numbers telling the story: just last night I was able to look at …

How I Became Successful

Posted on by Tracy in business, entrepreneur, Facebook, focus, goals, linkedin, Social Community, spiritual experience, Twitter, Uncategorized | No Comments

“Strive not to be a success, but rather to be of value.” –Albert Einstein What does success mean to you?  To me success is following my heart.  In doing so, I have been able to create a heart centered business.  When I follow my heart, I am able to be useful to others.  When I am of use to others all sorts of opportunities become available (including money).  If I continually think about what is in it for me and how can I get MORE, business and life become a struggle. About eight years ago, I sold a mobile dog grooming business that I had started in Anchorage, AK. My husband and I had hit a little bump in the road of life and I got busy looking for a new career. My background was marketing and sales. My heart and soul fought what I was doing entering a real estate career… and yet… …

Asking!!!! Yes, It Works!

Posted on by Tracy in business, Uncategorized | No Comments

Are you that person that automatically adds people to your email list, or groups you think a person might be interested in without asking their permission first? I get it. You want to build your email list, grow your following …ultimately grow your business and your pocket book. Want to know a secret?  Taking the time to ask permission first is a fantastic way to create relationships!!!  Granted, this way takes more time, as it actually involves reaching out to that person(s), one person at a time. But, I promise, it is SO worth it! Here is how it works.  Facebook and LinkedIn have groups that you can be a part of.  You can also be the facilitator (leader) of that group.  So, here is an example:  I send you a friend request (or a connection request) because I see that you are in a business that I market to.  Let’s say …

How to Create the Perfect 2016

Posted on by Tracy in accountability, business, vision | No Comments

Well hello and happy 2016!!!! What are your hopes and dreams for this amazing new year? Are you confused where to even start with your 2016 planning?  I want to share a formula that has worked for me and millions of others.  I have read numerous books and had amazing coaches teach me their tools for this process.  Ready? Grab a pen and paper and let’s go!!!! The formula or process is vision work!  I have proof that this process really works, as the visions I have put on paper continue to happen and the result is continued growth in my life!  I have practiced and continue to learn more about  vision work over the last 5 years. Here we go!! Pen and paper is essential when starting the process.  Often times I get the large paper stickies that I can hang on my office wall.  Each paper has a …

The Impact of Business Cards

Posted on by Tracy in business, growth | No Comments

Do you have a habit of collecting business cards? Do they sit in a pile on your desk until eventually you get tired of looking at them and toss them? You know you really should do something with them ……but what? Here is a simple plan for you that will actually grow your database and your business.  Schedule thirty minutes, 3 times a week, to pick up the phone and contact these wonderful people that gave you their cards.  Scared? Not sure what to say?  I am going to give you the script.  The most important thing to remember is to keep the call simple and quick. Script:  Alaska Tracy (AK T): Hi Mary, this is Alaska Tracy, Tracy Williams, is this a good time?   Mary: Hi, Tracy! Yes, I have 2 minutes!  AK T: Great! 2 minutes is perfect!  I got your business card a while back at …

Humanizing Your Business

Posted on by Tracy in business, communicate, entrepreneur | No Comments

What comes to mind when you hear the word Humanize? According to the Merriam Webster Dictionary definition, it means “to make (someone or something) seem gentler, kinder, or more appealing to people.”   For years, businesses and organizations have been trying to brand and sell themselves or their products via print, radio, TV, websites, and digital marketing (social media), etc. These are all effective platforms for creating consumer awareness and ultimately growing a business.  But…   …what if you heard that your business could multiply simply by being gentler, kinder and more appealing to people? Being married to a ‘numbers’ guy, I would probably get, “What does that MEAN” and, “What are the numbers to support that statement?”     I have grown multiple businesses, my own included, by simply teaching people how to share their stories, lift others up (or promote others), engage in conversations, and then ask for their support. I have the numbers in …

Success via Twitter

Posted on by Tracy in socialmedia | No Comments

One of the benefits of Twitter in my biz (and life) is this amazing connection to people all over the globe! When I speak about humanizing businesses via Social Media / Marketing, people ask me all the time- “but really, how has Twitter put money in your pocket”? I LOVE that question! One example; I had a potential new client seek out our services, this client was rather large involving 5 businesses. I was ‘stuck’ and a bit fearful on my proposal and moving forward. One of my Twitter connections is a biz consultant on the East Coast. Because of Twitter we have built a relationship. I was able to reach out to him via the old PHONE and discuss ways to prepare the proposal. His help was invaluable, as is his continued support on Twitter that is helping to grow me my business. Twitter has increased my data base, income, …

5 Key Steps to Social Media Success

Posted on by Tracy in business | No Comments

After an hour consultation with a business owner yesterday, I am again reminded that many businesses do not have a clue about the benefits of Social Media and the impact it can have on their overall growth. Here are 5 key steps that you can do today to start growing a social media ‘tribe’ that can grow your business. 1.  Pick one social media platform ie; Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and spend 15 minutes five days a week learning how to use it. Do this for 3 weeks. 2.  Follow, like, connect with the gurus using that platform in your industry. Watch  what they are doing and do what they are doing (without copying).  Ask them questions with an open mind that you will learn from them.  Many times people feel too competitive to do this.  Realize there is enough business to go around…if you can’t do this look …

Don’t Forget to Ask

Posted on by Tracy in socialmedia | No Comments

Oh, the mystery of Social Media! How does one use social media to attract clients, customers, and buyers as a means to sustaining one’s livelihood? I was on a coaching call with an entrepreneur yesterday. As I was reviewing her Facebook business page, I noticed that she was attracting thousands of followers and generating hundreds of comments, likes and shares on each of her posts!   I usually don’t see this kind of action on a business page and was thrilled for her! I then asked the question: “How are your sales via Facebook?”  Dead silence followed. She said that she had sold only two products via Facebook in over a year. I asked her if she wanted to know the secret to getting more sales via social media and, of course, she said “Yes!” I told her that she must begin to ASK people to buy her product! If she asked and also provided her customers with directions to her product’s landing page, I knew she would see …

Three Things You Need To Know To Tweet

Posted on by Tracy in Twitter | No Comments

How can Tweeting grow your business? Here are the three things that have grown my business and countless other’s. They are simple, however take patience and time, like all good things in life! > 1. Follow Back! When a person or company follows you, follow them back. Do a quick check to make sure what they are tweeting is on the ‘up and up’ and that they are not ‘spammers, then click ‘follow’. 2. Retweet information that is educational to followers and clients. Information relevant to your business and community. Make sure to give credit to the person that you are retweeting from. (example; RT @alaskatracy Three Things You Need To Know To Tweet www._______). Over time this will position you as an expert in your field. It will also grow a supportive, educational network of people in your field. 3. Join a weekly Tweet Chat. Here is a list …

Three Actionable Ways To Rock 2015

Posted on by Tracy in accountability, business | No Comments

It is the end of 2014, the end of my second year as the owner of Alaska Tracy, Social Media / Marketing Strategist.   There is so much happening in business and personal life as these next few weeks unfold.  Do you feel all the energy in the air right now? I would love to share with you what has made my business a success over this last year, as well as each business I have owned. My goal: to give you HOPE for a prosperous, joy filled 2015! 1. Create a business plan.  Keep it SIMPLE!  How many times have you heard that and sat and contemplated creating your business plan?  Wonder where to begin?  What numbers to write down?  How to attract new clients?  I have a simple method to the crazy thoughts in your head.    Take out a piece of paper and set a timer for …

Brilliant Out of the Box Marketing

Posted on by Tracy in business | No Comments

3 Simple Effective Ways to Grow your Biz! Several months ago, a company approached me (Alaska Tracy) via Twitter. They emailed me asking me to be a brand ambassador for one of their clients.  It really was a simple program, but would still learn a lot, and get very cool techy gadgets. I did not believe there was no catch to this. After all, I have had decades of experience in the sales industry, and know all the sales lines in the book. After two months of “courting” me, I agreed to talk to them — them being  Online Mom Media.  Their branding policy is BRILLIANT, simple, effective and out of the box! I was asked to attend the Verizon Influencer’s Summit in San Francisco and was able to meet others in the Ambassador program, learn a ton about the Verizon company, and get cool gadgets. After this experience, I wondered why more …

Exclusive Guide to Your Successful Biz! (part 1)

Posted on by Tracy in business, Challenge, delegate, Embrace, focus, goals, Grow, life, Motivational tools from Alaska Tracy's tool kit~, Social Community, struggle, Success | No Comments

What’s a true joy in my life? I get to help others that are looking to start a business. In the past month, I have been approached by folks right out of college with no clue how to go about creating a successful business. For a second, it confused me. I have a two-year degree, and I suppose I just assumed a four-year degree would provide insight on how to create and run a business. So, why not spread my knowledge, you wonder? Well, it has sparked my interest to pursue teaching at universities. Teaching the “how-to’s” and the “ins-and-outs” of being an entrepreneur. These people have reminded me of what I knew back when I started my first business in 2001. I have been reminded of the challenges, heart aches and all the successes. This will be the first entrepreneurial blog in a series, and now it’s time for me to ask you some questions. Below are four questions you must …

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