I had the privilege of interviewing Land’s End Resort Sales and Marketing Director Mike Dye.
Remember to download Alaska Tracy’s Free Gift at the end of these show notes!
To be perfectly honest, I was a little nervous about this interview as Land’s End is well known to Alaskans as being the go-to place when staying in Homer. Alaskans provide 50% of their business! Land’s End location is perfectly situated at the end of the Homer Spit. The views of the ocean and mountains are priceless. I was fortunate enough to capture this moonrise from our bedroom (photo above)! What a pleasant surprise it was when I met with Mike.
I had asked him if he would talk about Land’s End Mission and Vision statements and share three to five secrets to Land’s End success. When I sat down to talk to Mike before our interview, I was in awe of what he told me. The Resort owner, Jon Faulkner, had spent the last 6 to 12 months with the team at Land’s End doing a renewal of their Mission, Vision, Mantra and logo. Because I host workshops, consult and coach on these foundational elements for entrepreneurs and businesses, I was overly thrilled to hear this! Most companies gloss over this core part of their organization.
Land’s End is a company that understands the importance of creating a roadmap first, which leads to attracting clientele and providing utmost service to their customers.
Jon took the time with his company to work on the core, the foundation, the very structure. When a business has a strong foundation, they can withstand the long haul. The chances of overcoming the ever-changing ups and downs of the economy are better than if the foundation is weak or if there isn’t one at all.
What a fantastic experience my parents (who were visiting from NY), husband, and I got during our two-night stay at Land’s End. I saw the pride the staff had in working at the resort, which creates an even better atmosphere to be in. What a difference taking the time to care about the team makes. After all, how can you serve others if you have no clue what direction you or your company is going?
I am so excited for you to listen to this week’s episode! Please feel free to comment, share or email me if you know of someone that may be a good fit for Biz Vizion with Alaska Tracy’s podcast.
Alaska Tracy’s Free Gift to you this week; Creating and or updating your Powerful Mission and Vision Statements.
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You can Like Alaska Tracy’s Facebook Page and join in the live discussion on Thursday morning at 9A Alaska / 10A Pacific / 1P EST where we will discuss Mission, Vision Statements and the foundation to business. Bring your comments!