After an hour consultation with a business owner yesterday, I am again reminded that many businesses do not have a clue about the benefits of Social Media and the impact it can have on their overall growth.
Here are 5 key steps that you can do today to start growing a social media ‘tribe’ that can grow your business.
1. Pick one social media platform ie; Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and spend 15 minutes five days a week learning how to use it. Do this for 3 weeks.
2. Follow, like, connect with the gurus using that platform in your industry. Watch what they are doing and do what they are doing (without copying). Ask them questions with an open mind that you will learn from them. Many times people feel too competitive to do this. Realize there is enough business to go around…if you can’t do this look outside your area for the experts and connect with them.
3. Make sure your ‘about’ section is filled out. Use key words to improve your SEO. Facebook Pages, LinkedIn, Twitter and many of the other platforms pick up key words. The more key words you use the better your increased Google search. Be consistent with your website/brand (if you have one).
4. Have a professional looking photo. Create a professional appearance that attracts the clients you want to work with. Don’t have your profile photo catching that big fish unless you are a fishing guide or want to work with outdoors people.
5. If you do not have the time or interest for Social Media, hire someone that can help you and your business in this area. There are enough of us ‘Social Media Strategists’ out there. Interview and pick one of us that you can trust with this very important part of your business. Maybe one of them can train within your organization to someone that will be the perfect fit. Reach out for help! This fact per Social Media Guru Mari Smith: Important Facebook stats: Social referrals now outnumber search referrals for web site traffic for the first time. Seventy nine per cent of all social referrals come from Facebook. Facebook users are the most engaged, spending an average of over 42 minutes (U.S. Internet users) on Facebook every day — almost three times as much as three years ago.
**Alaska Tracy can help you ‘humanize’ your business to grow and succeed! Schedule your consultation today firstname.lastname@example.org