Blog Post Archives

Monthly Archives: March 2016

Combating Head Chatter

Posted on by Tracy in Anchorage, business, Challenge, entrepreneur, lifestyle, Motivational tools from Alaska Tracy's tool kit~, struggle, Success | No Comments

Working alone as an entrepreneur or business owner can be challenging.  Often times it’s the ‘head chatter’ that makes for the challenge. How do you combat your ‘head chatter’? Here are several tools that have worked and continue to work for me: 1: Take a Personality Test.  Doing this can give you some insight into how to best complement your personality type so that you can keep your ‘head’ in check. Introverts and Extroverts need different activities to get inspired or motivated and knowing which type of personality you are is a fantastic place to start!  I spent years doing things that didn’t suit my personality type and was often exhausted and had body ailments that could have been avoided. 2. Meditation.  Meditation is all about quieting the mind – not stopping the mind, but slowing it down. Learning to slow down and listen to what our bodies and our hearts are telling us will allow us to give ourselves …

3 Essentials to Remember When Starting a Business

Posted on by Tracy in Advertising, Alaska, Anchorage, business, entrepreneur, foundation, growth, Success, Uncategorized | No Comments

Starting a new business can be overwhelming – so many things to learn and so much to do to assure that day-to-day operations run smoothly! There are so many details and things that have to happen just to open the doors…and then there’s the marketing piece, not to mention the money that seems to fly out of your bank account every time you turn around. It really can be overwhelming and exhausting!   There are three essentials you must remember to do once you have your business license in hand and all the legal documents completed.  These essentials are the brick and mortar of your business and can be done right away, but can also be added on to later down the road. Here you go …. Alaska Tracy’s weekly business tip from the woods (click on the photo)!  

Facebook Advertising: What It Means For You And Your Business

Posted on by Tracy in Advertising, business, Facebook | No Comments

Happy March!! How is your business growing today? Have you tried carousel, video or Instagram ads on Facebook? Each month, we use Facebook and Twitter ads to help clients build their businesses. My team has a client that offers their customers a monthly promotion. In January, an Alaska Tracy team member suggested trying carousel and Instagram ads Results: The company’s overall ad campaign ‘reach’ increased by 37% from the previous month! With only an additional $100 spent on ads, their promotion generated 25% more in sales for January!!! This is very exciting! The beautiful thing about Facebook (and Twitter) is the ad campaign analytics they provide. As always, numbers tell the true story. Power Editor, Facebook’s third party app, tends to be more strategic in selecting what audience an ad will be targeted to and in tweaking it to get the most ‘reach’ for the least dollar amount per click.  Here’s an example of numbers telling the story: just last night I was able to look at …

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