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Posts Tagged “growth”

What Your Mission and Vision Statements Can Reveal About Your Business

Posted on by Tracy in accountability, Alaska, business, Coaching, entrepreneur, focus, foundation, goals, growth, Mission Statement, Social Media, vision, Vision Board | No Comments

When I first thought of creating a business in 1999, I hired a business advisor to help me get the business off the ground. The first steps seemed so painful at the time. I had never owned a business and had many fears. The business advisor’s job was to see to it that I was serious about the business – that I was ‘willing to go to any length’ to make the business work, run, grow and succeed. Success was defined by paying my bills, growing a savings account, and enjoying what I was doing, both personally and business-wise. The first and most important task was the business plan. Today, in coaching sessions with my clients, I recommend that they create a Vision Board. The reason is that Vision Boards are creative and visual, and, essentially, your business plan laid out.  I use colors, i.e. markers, colored stickies, stickers, anything to create fun and flowing visions. My Vision Board for 2016 hangs on my office wall for me to see …

Mental Toughness

Posted on by Tracy in accountability, Alaska, authentic, business, Challenge, Coaching, exercise, goals, Gratitude, Grow, Inspiration, Love, Meditation, miracles, Motivational tools from Alaska Tracy's tool kit~ | No Comments

Mental Toughness Biz Vizion with Alaska Tracy Podcast Episode #9 Mental Toughness or an easier softer way is this week’s topic. Life is funny. I can be moving along on life’s balance beam and BAM! My head starts chattering! I would love to tell you it always happens after a major life event, but that is not the case. Remember to read to the end and download your free offering for the week! This last time was right after a Spiritual Retreat! You would think that one’s head would be rested, relaxed, rejuvenated or something to that effect… I had the opposite! My head was riddled with fear, thoughts of what the heck I am doing and the list went on! What does one do when feelings seep into our minds wanting to take over our bodies and keep us stuck in a state paralysis? I remember hearing for the first time, “feelings are not facts” …

Secrets Revealed By Land’s End Resort

Posted on by Tracy in Alaska, business, entrepreneur, focus, foundation, goals, interview, Mission Statement, Success, Vision Board | No Comments

Start Play I had the privilege of interviewing Land’s End Resort Sales and Marketing Director Mike Dye on Biz Vision with Alaska Tracy Podcast. Remember to download Alaska Tracy’s Free Gift at the end of these show notes! To be perfectly honest, I was a little nervous about this interview as Land’s End is well known to Alaskans as being the go-to place when staying in Homer. Alaskans provide 50% of their business! Land’s End location is perfectly situated at the end of the Homer Spit. The views of the ocean and mountains are priceless. I was fortunate enough to capture this moonrise from our bedroom (photo above)! What a pleasant surprise it was when I met with Mike. I had asked him if he would talk about Land’s End Mission and Vision statements and share three to five secrets to Land’s End success. When I sat down to talk …

Finding Your Purpose

Posted on by Tracy in business, Challenge, communicate, Connect, entrepreneur, Facebook, focus, goals, Grow, growth, Planning, Social Media, socialmedia, Success, Twitter, Vision Board | No Comments

Where do you begin? So, you have a fantastic idea for a business.  You are over the moon about it and start telling everyone about it, announcing it on Social Media, reserving the URL, creating a Facebook Page…the whole works.  Then a week later, you have a different idea, a different direction you want to go.  So… you start chasing that dream. Maybe this happens a few times. Guess what?  You are not alone.  Many people do this over and over until they find their true purpose… what actually will excite them for the long haul. Throughout the years, I have asked people if they know their life mission.  I have received an array of answers.  When I ask specifically if they are fulfilling their mission by doing what they love career-wise, I get one of two answers:  “yes” or “no”. The “no” people tell me they work so they …

2017 Mantra

Posted on by Tracy in Alaska, goals, growth, Inspiration, Love | No Comments

Secret Agent of God For many years past, I used one word as a mantra for the upcoming year.  The word gets written on my vision board, on my whiteboard, in my planner, anywhere that helps me to visualize the word throughout the year. This year, four words have chosen me!  They came to me over coffee with friends in Maui.  Someone tossed out the words “Agent of God”… I tossed in “Secret Agent of God”.  It stuck and has stayed with me since returning home in Anchorage. What these words mean to me: to practice random acts of GIVING without sharing with the world the good deed.  Setting an intention to practice daily acts of kindness with no one knowing. When getting annoyed by the behavior of someone over the last few weeks, a little voice in my head said, “what would a Secret Agent of God do in …

The Ripple Effect

Posted on by Tracy in Alaska, Inspiration, life, Love | No Comments

“Be the change you wish to see in the world.” –Ghandi As I was getting twisted up about the state of the nation and watching all the mean, angry, fear-driven posts on social media from friends and colleagues, I had an epiphany: I can choose to be the change. So last week, I practiced coming from a place of love… creating the Ripple Effect. Even when I felt angry and scared, I practiced love. Granted, I am no saint and this task was not easy. I practiced. It all started with dropping my SUV off at the Ford dealer in town.  I have had the worst experience there the last two times, so I went into the customer service center with a big ol’ chip on my shoulder. But from somewhere deep within my soul, I remembered I was going to practice love.  Oh, how I wanted to go the …

Why Aren’t You Asking Permission?

Posted on by Tracy in Alaska, Anchorage, business, Coaching, communicate, Facebook, Grow, Social Community, Social Media, Success | No Comments

So… I guess you now know one of my pet peeves?  Yup, getting automatically added to a Facebook Group. I think that people don’t realize all of the amazing business growth opportunities that come with asking people to join a Group first.  Are you in this category?  Well, good news! I am going to share some benefits of asking permission before assuming everyone wants to be in your Facebook Group! Why create a Facebook Group when you already have a Facebook Business Page?   A private group can add value to a program or special product you have. It offers exclusivity to your potential customers or clients that could become buyers of whatever offering you have.  Maybe you create a Group for a certain event and do a Facebook Live from the actual event. No matter what your Group is for, you can set it to be private or public. …

Are You Leaving Them Clueless?

Posted on by Tracy in Alaska, Anchorage, business, Facebook, growth, Social Community, Social Media, Success | No Comments

When I get hired to coach or consult a person or a business, the first thing I do is go to any place where they could give me information about what they do.  Any place that they can promote the business or company, ie; Twitter, LinkedIn, blog/website… any and ALL Social Media profiles. The goal is for someone to be able to quickly identify what you do, what products you sell, and how they may get a hold of you if they need your product or your service.  Quick is KEY. We live in a very LOUD digital world where things move at lightening speed. People don’t like to have to search for something.  You can be intriguing, just don’t be secretive and leave people questioning what you do or who you are. So….don’t lead them on a rabbit trail.  If you do, they may not go down that trail, but …

Vision Board Creation ~ Simplified

Posted on by Tracy in business, entrepreneur, goals, Grow, growth, struggle, Success, vision | No Comments

How many times have you heard the word Vision Board and thought,  that is so ‘woo-woo‘? From time to time I run into small business owners that have felt ‘stuck’ in their business and I have shared the Vision Board process.  Often times they tune me out before I fully explain how it works. I have even had people say that vision boards go against their beliefs in life. I get the impression people think that Vision Boards are cutting up pretty pictures of big fancy homes and cars and pasting them on a board.   After that, you sit back and bingo!!! The magic happens!!  All the visions become reality!  So, that would be like saying, ‘hello Universe let me tell you ALL my WANTS and NEEDS so you can give them to me’. This has NOT been my experience.  Quite the opposite actually.  It is usually a painful, fearful experience at first. …

Combating Head Chatter

Posted on by Tracy in Anchorage, business, Challenge, entrepreneur, lifestyle, Motivational tools from Alaska Tracy's tool kit~, struggle, Success | No Comments

Working alone as an entrepreneur or business owner can be challenging.  Often times it’s the ‘head chatter’ that makes for the challenge. How do you combat your ‘head chatter’? Here are several tools that have worked and continue to work for me: 1: Take a Personality Test.  Doing this can give you some insight into how to best complement your personality type so that you can keep your ‘head’ in check. Introverts and Extroverts need different activities to get inspired or motivated and knowing which type of personality you are is a fantastic place to start!  I spent years doing things that didn’t suit my personality type and was often exhausted and had body ailments that could have been avoided. 2. Meditation.  Meditation is all about quieting the mind – not stopping the mind, but slowing it down. Learning to slow down and listen to what our bodies and our hearts are telling us will allow us to give ourselves …

Facebook Advertising: What It Means For You And Your Business

Posted on by Tracy in Advertising, business, Facebook | No Comments

Happy March!! How is your business growing today? Have you tried carousel, video or Instagram ads on Facebook? Each month, we use Facebook and Twitter ads to help clients build their businesses. My team has a client that offers their customers a monthly promotion. In January, an Alaska Tracy team member suggested trying carousel and Instagram ads Results: The company’s overall ad campaign ‘reach’ increased by 37% from the previous month! With only an additional $100 spent on ads, their promotion generated 25% more in sales for January!!! This is very exciting! The beautiful thing about Facebook (and Twitter) is the ad campaign analytics they provide. As always, numbers tell the true story. Power Editor, Facebook’s third party app, tends to be more strategic in selecting what audience an ad will be targeted to and in tweaking it to get the most ‘reach’ for the least dollar amount per click.  Here’s an example of numbers telling the story: just last night I was able to look at …

How I Became Successful

Posted on by Tracy in business, entrepreneur, Facebook, focus, goals, linkedin, Social Community, spiritual experience, Twitter, Uncategorized | No Comments

“Strive not to be a success, but rather to be of value.” –Albert Einstein What does success mean to you?  To me success is following my heart.  In doing so, I have been able to create a heart centered business.  When I follow my heart, I am able to be useful to others.  When I am of use to others all sorts of opportunities become available (including money).  If I continually think about what is in it for me and how can I get MORE, business and life become a struggle. About eight years ago, I sold a mobile dog grooming business that I had started in Anchorage, AK. My husband and I had hit a little bump in the road of life and I got busy looking for a new career. My background was marketing and sales. My heart and soul fought what I was doing entering a real estate career… and yet… …

Asking!!!! Yes, It Works!

Posted on by Tracy in business, Uncategorized | No Comments

Are you that person that automatically adds people to your email list, or groups you think a person might be interested in without asking their permission first? I get it. You want to build your email list, grow your following …ultimately grow your business and your pocket book. Want to know a secret?  Taking the time to ask permission first is a fantastic way to create relationships!!!  Granted, this way takes more time, as it actually involves reaching out to that person(s), one person at a time. But, I promise, it is SO worth it! Here is how it works.  Facebook and LinkedIn have groups that you can be a part of.  You can also be the facilitator (leader) of that group.  So, here is an example:  I send you a friend request (or a connection request) because I see that you are in a business that I market to.  Let’s say …

How to Create the Perfect 2016

Posted on by Tracy in accountability, business, vision | No Comments

Well hello and happy 2016!!!! What are your hopes and dreams for this amazing new year? Are you confused where to even start with your 2016 planning?  I want to share a formula that has worked for me and millions of others.  I have read numerous books and had amazing coaches teach me their tools for this process.  Ready? Grab a pen and paper and let’s go!!!! The formula or process is vision work!  I have proof that this process really works, as the visions I have put on paper continue to happen and the result is continued growth in my life!  I have practiced and continue to learn more about  vision work over the last 5 years. Here we go!! Pen and paper is essential when starting the process.  Often times I get the large paper stickies that I can hang on my office wall.  Each paper has a …

The Impact of Business Cards

Posted on by Tracy in business, growth | No Comments

Do you have a habit of collecting business cards? Do they sit in a pile on your desk until eventually you get tired of looking at them and toss them? You know you really should do something with them ……but what? Here is a simple plan for you that will actually grow your database and your business.  Schedule thirty minutes, 3 times a week, to pick up the phone and contact these wonderful people that gave you their cards.  Scared? Not sure what to say?  I am going to give you the script.  The most important thing to remember is to keep the call simple and quick. Script:  Alaska Tracy (AK T): Hi Mary, this is Alaska Tracy, Tracy Williams, is this a good time?   Mary: Hi, Tracy! Yes, I have 2 minutes!  AK T: Great! 2 minutes is perfect!  I got your business card a while back at …

Humanizing Your Business

Posted on by Tracy in business, communicate, entrepreneur | No Comments

What comes to mind when you hear the word Humanize? According to the Merriam Webster Dictionary definition, it means “to make (someone or something) seem gentler, kinder, or more appealing to people.”   For years, businesses and organizations have been trying to brand and sell themselves or their products via print, radio, TV, websites, and digital marketing (social media), etc. These are all effective platforms for creating consumer awareness and ultimately growing a business.  But…   …what if you heard that your business could multiply simply by being gentler, kinder and more appealing to people? Being married to a ‘numbers’ guy, I would probably get, “What does that MEAN” and, “What are the numbers to support that statement?”     I have grown multiple businesses, my own included, by simply teaching people how to share their stories, lift others up (or promote others), engage in conversations, and then ask for their support. I have the numbers in …

Success via Twitter

Posted on by Tracy in socialmedia | No Comments

One of the benefits of Twitter in my biz (and life) is this amazing connection to people all over the globe! When I speak about humanizing businesses via Social Media / Marketing, people ask me all the time- “but really, how has Twitter put money in your pocket”? I LOVE that question! One example; I had a potential new client seek out our services, this client was rather large involving 5 businesses. I was ‘stuck’ and a bit fearful on my proposal and moving forward. One of my Twitter connections is a biz consultant on the East Coast. Because of Twitter we have built a relationship. I was able to reach out to him via the old PHONE and discuss ways to prepare the proposal. His help was invaluable, as is his continued support on Twitter that is helping to grow me my business. Twitter has increased my data base, income, …

5 Key Steps to Social Media Success

Posted on by Tracy in business | No Comments

After an hour consultation with a business owner yesterday, I am again reminded that many businesses do not have a clue about the benefits of Social Media and the impact it can have on their overall growth. Here are 5 key steps that you can do today to start growing a social media ‘tribe’ that can grow your business. 1.  Pick one social media platform ie; Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and spend 15 minutes five days a week learning how to use it. Do this for 3 weeks. 2.  Follow, like, connect with the gurus using that platform in your industry. Watch  what they are doing and do what they are doing (without copying).  Ask them questions with an open mind that you will learn from them.  Many times people feel too competitive to do this.  Realize there is enough business to go around…if you can’t do this look …

One Simple Way to Build Community

Posted on by Tracy in Social Media Tribe, Uncategorized | No Comments

The theme I am noticing from clients and from within my own life this week seems to be the question: “How do I grow my community?”  Oh, the answers that I have for friends and clients alike are quite simple, yet often not so easy to do and do consistently. In my experience and according to countless others who have gone before me, this one strategy works in growing a happy, joyous and prosperous lifestyle 100% of the time. Ready? Here it is…….be a GIVER, not a taker.  How will you know when it is working? Your focus will shift and others will start to enter your mind more and more.  You will eventually attract the exact community that you are wishing for. When we remove the focus from “what can I get out of this,” to “how can we give back to businesses, people, and the communities we live in,” we are able to attract others into our own worlds.  We are able …

Three Actionable Ways To Rock 2015

Posted on by Tracy in accountability, business | No Comments

It is the end of 2014, the end of my second year as the owner of Alaska Tracy, Social Media / Marketing Strategist.   There is so much happening in business and personal life as these next few weeks unfold.  Do you feel all the energy in the air right now? I would love to share with you what has made my business a success over this last year, as well as each business I have owned. My goal: to give you HOPE for a prosperous, joy filled 2015! 1. Create a business plan.  Keep it SIMPLE!  How many times have you heard that and sat and contemplated creating your business plan?  Wonder where to begin?  What numbers to write down?  How to attract new clients?  I have a simple method to the crazy thoughts in your head.    Take out a piece of paper and set a timer for …

You Can Still See the Sun on a Rough and Rocky Road

Posted on by Tracy in entrepreneur, Uncategorized | No Comments

It’s the one year anniversary from when I left my full-time, stable job as a marketing representative at First American Title to become a ‘starving artist’ full-time. And boy, has this last year been a trip! First of all, I have definitely not starved, thanks to my wonderfully supportive husband who still has his full-time, stable job. And for that, I am very thankful. In this past year, I have come to the realization that I will have to be a part-time ‘starving artist’ for the next few years to come. ‘Why?’ you ask…I had coffee with the wonderful and wise watercolor artist, Karla Morriera, a few months ago. I asked her for general advice and advice specific to art. But, one of the things she asked me that really stuck with me was, ‘You have to decide whether you want to be a full-time artist or a part-time artist.’ …

The POWERFUL Gift of SAYING NO

Posted on by Tracy in Coaching, communicate, dogs, Facebook, Facebook Tools, growth, Social Community, socialmedia, Success | No Comments

Are you building a business and have not a clue how to meet people and get leads? Maybe you say yes to groups that meet once a week or once a month. Maybe this works for you and you love the socialization. Maybe you, like me, have a hard time connecting, you feel drained after these events, you do not feel that you want to refer some of these folks. However, you feel obligated. You ALWAYS feel obligated… so you keep saying YES. You say yes and your stomach churns. Voices run around in your head saying, “Why did I commit to this?” “Why do I go to this every week and feel this way?” “How else would I make connections?” “I must force myself to do these events and continue to hope for referrals.” I have news for you! It is ok to pause before saying yes. My rule …

Are You Living Your Purpose?

Posted on by Tracy in authentic, business, focus, growth, life, Love, peaceful, spiritual experience, Success | No Comments

By Jenna Gessay Yes, you have a reason for being, and believe it or not, you already ARE it. You may have not yet chosen, however, to express it in a way that truly supports your highest good. That’s okay. That’s what human life just may be about – finding that alignment, and dancing in harmony with it. I am a person who believes we are all connected and one with the divine, and that there is a special imprint, as unique as a fingerprint, woven through our being. That blueprint on our souls, the divinely inspired “why” we are here, can be called our purpose. In my opinion, our purpose isn’t to “do” anything specific. Our purpose is literally to BE THE LIGHT THAT WE ARE. Our mission is to embody our divine light, and to bring it to the world through our own expression and unique offering. Often this …

The first of many Spiritual Experiences ~ Bali

Posted on by Tracy in Bali, Challenge, Gratitude, growth, miracles, peaceful, sobriety, spiritual experience, struggle | No Comments

I had made a drastic change in my life a year prior to this trip.  I had been given the ‘keys’ to a magical FREEDOM that I had been searching for my whole life.  I had been given the gift of sobriety. I had always felt uncomfortable in my own skin.  From birth, I had felt this way.  Nothing, most painfully including myself, ever seemed to be ‘good enough.’  I tried many ways to feel different about who I was and how I felt.  As I got older (13 years) I realized that alcohol could make me feel just a little different. It was enough that I latched onto it for years and years. At 19 years old, I landed the perfect job for my irritable soul, an airline career that would allow me the opportunity to move around and travel all over the world.  Still feeling uncomfortable and 30+ …

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